7 Tips for how you can improve your writing skills for a clear, concise copy that engages readers.
Writing compelling copy can be challenging, from tone to grammar.
This article shares seven tips for writing clear copy that engages readers.
Most marketers understand the importance of creating compelling copy. Still, some basic details are often lost in the process.
Here are seven tips to help you take the guesswork out of crafting copy that engages readers.
Keeping the Point to the Point.
Virtually any product or service page presents prospects with a single call to action. Readers are always thirsty for the following promise and rarely linger for very long.
For better or worse, we all make some of these promises regularly, either to ourselves or to candidates.
A personal example is with prospects and well-meaning family and friends who offer to help.
Sometimes I hear the phrase “I help people too,” and I cringe a bit.
Most of us recognize this and have learned to keep language-focused — asking prospects for the close, confirming, or providing details so we can proceed wholeheartedly towards the next step.
Don’t lose the desire to add value to your prospects and call to action at the end of your sales paragraphs.
Below are seven simple questions to keep in mind when crafting sales copy.
I encourage you to come up with your own to-do list and use these as a guide for adding value and creating compelling copy.
Avoid Unnecessary Language
Every page has too many words.
Clever copywriters split up their copy by keeping these words distinct and adding unique, additional terms to amp up the impact.
Keep bold, to-the-point calls to action at the beginning of paragraphs to direct prospects to take action or complete a desired task.
Use Words to Reward
A classic sales tactic is to mention valuable something only when the prospect has claimed something helpful already. Use these words to provide credibility to your pitch.
For example, a tire company might say something like, “Save on tire changes while you still can by making your next purchase subject to our low rate.”
Exaggerating benefits can resonate well with the reader without providing real value often lost in the delivery.
You can surround your copy with hyperlinks, lists, or other compelling elements to achieve the same effect.
Still, good copywriters deliver the value immediately after they’ve pitched their product.
Don’t let this slip by in the editing process.
Strategic simplification of language dramatically improves the craft of copywriting. Where possible, try to eliminate unnecessary repetition.
When you need to say something only a handful of times, straightforward language makes it easier to convey meaning.
Research shows that when people engage with emotional wording, they are more likely to recall it back to help them make decisions.
A commonly cited example of the power of emotional words is the famous Ant Farm advert where the tagline “Feel the love in your oats” elicits a visceral response in viewers.
Here are seven tips for writing persuasive copy that engages your readers.
Tip 1: Write for readers who struggle to follow long paragraphs or have trouble making eye contact
Avoid long, wordy paragraphs.
Instead, put your most important information in summary at the beginning of the page.
Readers have a limited attention span, so keep your content short and to the point to avoid dry reading.
Tip 2: Use second person singular
When you’re writing copy for readers outside the tech industry, it’s natural to use the first-person perspective, such as “I like to do x and” or “Technology relies largely on the Internet.”
While these styles can be acceptable for a tech-focused audience, keep your content first-person if you’re writing for readers outside the tech industry.
A recent survey reports that a third of reading blogs is from outside the tech industry.
Make sure you’re writing for your tech-centric readers and avoid using the first-person narrative.
Tip 3: Use ample bold font
A single standout font face on the page increases reading speed and highlights essential text.
Use bold font to draw attention to the critical text and make your content more eye-catching.
Tip 4: Use subheadings
Subheadings are large chunks of text placed below and below other paragraphs on a page.
They provide a break between the main body text of your document and your essential bullet points and make your content easier to skim.
Tip 5: Put your most important information at the top
While research shows that the human tendency to summarize a list at the top of the list is more common than skimming, it doesn’t have to be so.
Instead, break long sections of text into more concise paragraphs using subheadings. Sources: University of Colorado
When you understand how to avoid common writing pitfalls and how to integrate tactics to increase the effectiveness of your copy, your copywriting becomes more effective.
Grab your free opportunity below to test all the tools mentioned in this article.
Each of the Tools has a Step-by-Step Guide” for you to get the most out of them now!
Write Clear, And Conquer Headquarters
Headquarters is not a phase of life people go to.
But who wants to spend a significant amount of time in a crowded, cold room, anyway?
Instead, getting more people into your headquarters is a way to increase branding and awareness of your business and products.
It’s essential for SMB companies.
Here are three steps to writing clear, compelling titles for headquarters:
Include information clearly grouped together
Don’t leave people wondering what the heck they just read.
How do you know if you’re on the right track?
It’s surprisingly easy. Open GRAMMARLY and pick the writing goals. Then sit back a second and watch GRAMMARLY work its magic.
Next, see the suggestions given to you by GRAMMARLY.
Check to see if any of the tips polish your writing.
Subsequently, examine the title. Does it clearly and concisely state the most important message?
Often, according to research, this is the approach most successful blog posts follow, and it clearly communicates things like:
What the blog post is about
Who it’s for
When it’s published
If you’re not confident about your text, there is an excellent tool called CopySmith.
CopySmith is a low-cost title generator tool that can quickly generate a title for you or edit your already existing ideas.
Inspiring copywriters use a variation of the already-famous saying “happy copywriting” (it’s apparently a jinx for poor writing that hasn’t been smoothed out yet).
Still, I enjoy adding a creative twist to the tired, old saying.
I like to call it “The Dear Prude” copywriting tip.
When you write copy about your business or products, know that your readers may not accept 100% of what you’re telling them.
Frankly, if you brush your teeth and take the bus to work, you deal with your day-to-day existence as best you can.
Sometimes (probably not!), kids get sick, the neighbor sneezes, your dog barks — and you deal with these issues.
You may not be successful business owners or product creators, but don’t underestimate the importance of reporters, editors, and anchor text writers in getting your message across.
Do the 10 simple things above enhance your copywriting?
Or shred it and start over?
Choose whichever path appeals to you most.
But don’t skimp on the keywords.
The importance of having your keywords in the right place in your copy is overstated and overused.
For every search result, there are nine pages followed by that same search result.
If you want more visitors, you need to write compelling copy that engages your readers. This article will help you do just that.